What TopSMM is
TopSMM is a comparison directory for SMM (social media marketing) panels — the reseller sites that sell followers, likes, views and similar engagement per 1,000 units. The market is large, opaque and full of panels reselling each other, so the same service can cost five times more depending on where you order. We put 71 panels, 11 networks and 12,515 services on one set of metrics so you can compare them before spending anything.
We do not sell SMM services ourselves and we are not affiliated with any panel. TopSMM is run by a small independent team; you can reach us through the contact page.
Where the data comes from
Almost every panel exposes a standard "SMM API v2" endpoint that returns its full service list with live rates, minimum and maximum order sizes and flags such as drip-feed or refill. TopSMM calls that endpoint for each listed panel and stores the result. Service counts, starting prices, platform coverage and the "recently changed" feed on panel pages all come from those pulls — not from what a panel writes on its homepage.
- Sync cadence. Verified panels re-sync automatically; each panel page shows when its catalogue was last pulled.
- Starting price is the cheapest service in the catalogue, shown per 1,000 units. It is a floor, not a typical price.
- Platform coverage is derived from service names and categories, so a panel's network count can change when it renames services.
- Empty catalogues. Panels whose API returns nothing are kept in the database but hidden from search engines until they sync.
How the score works
The TopSMM score (0–5) combines five inputs, each weighted the same way for every panel:
- Catalogue breadth — number of services and number of networks covered.
- Price position — where the panel's starting price sits against the directory median.
- Sync freshness — how recently the catalogue was pulled successfully.
- Verification — whether the public API responds (see below).
- User signals — reviews left on TopSMM and Trustpilot data where an admin has recorded it.
The 30-day trend next to the score shows whether the catalogue grew or shrank over the last month. Rating markup for search engines is emitted only when real user reviews exist — never from the editorial score alone.
What "Verified" means — and does not mean
A panel is marked Verified when its API answers with a valid service list and the automatic sync succeeds. That confirms the panel is live and the prices you see are current. It does not mean we have tested delivery quality, refund handling or support. Treat every first order as a test order regardless of the badge.
How the site makes money
Some "Visit panel" buttons are affiliate links, and panels can pay for a labelled Sponsored placement. Sponsored status is always marked, never changes a score or the Verified badge, and is the only paid product. Full details are on the disclosure page.
Getting listed or correcting a listing
Panel operators can submit a panel with their API URL and key; listings go live after the first successful sync. If you run a panel and something on your page is wrong, or you are a buyer who had a bad experience with a listed panel, use the contact page — user reviews on panel pages are also read.
Start here
- All SMM panels — the full ranked directory with market statistics.
- Comparisons — best for Instagram, TikTok, YouTube, cheapest, largest, newest.
- Guides and glossary — how panels work and what the jargon means.
- Compare — up to four panels side by side.