Use this page as a quick reference. If a term you encountered isn't here, let us know via the contact page.
SMM Panel
A web platform that resells social media services (followers, likes, views) wholesale. Buyers top up a balance, choose a service, paste a profile or post URL, and the panel delivers.
Service
A single offering on a panel, e.g. "Instagram Followers — Real, 30 day refill". Services are what users actually order.
Provider
The upstream supplier of social engagement. Panels usually resell from a smaller set of providers; large panels integrate dozens.
Drip-feed
Delivery option that spreads the order across hours or days instead of dumping it instantly. Looks more organic.
Refill / Refund
Guarantee that drops (followers who unfollow) will be topped up or refunded for a window — typically 30 or 90 days.
Drop rate
Percentage of delivered followers/likes that disappear after delivery. Lower is better.
Per 1k
Standard pricing unit — cost per 1,000 units of a service (e.g. $0.20 per 1k followers).
API integration
Programmatic access to a panel for placing orders without using the dashboard. Most panels expose an HTTP API for resellers.
Reseller panel
A panel built on top of another panel's API, often skinned and rebranded. Most "small" panels in the wild are resellers.
Verified
On TopSMM, a panel that has been manually checked by our editors. Verification is editorial — we don't accept payment for it.